UBER Cuts Fares 40% In Lagos, Nigeria In Response To Taxify

by Bamidele Ogunberu Posted on May 5th, 2017

UBER Cuts Fares 40% In Lagos, Nigeria In Response To Taxify. In response to the latest price rate reduction by Taxify, Uber announced a 40% reduction in Lagos rates effective from Thursday 4th May 2017. This means you can travel for business or explore your city for less than ever before.

In a statement released, the management said, “We want to make sure that Uber is an affordable way to move around your city, so we’re dropping rates in Lagos by 40% from Thursday 4th May 2017. Therefore you can now request a high-quality ride for the same price as small chops!” Whether you’re running a quick errand, visiting friends or commuting to work, Uber has got you covered for less.

In addition to this, the management stated that decreasing the fares should get more people requesting more rides with Uber, which leads to drivers spending more time with paying riders and standing a chance to earn the same or more. We aren’t asking drivers to just take our word for it, we are providing temporary earning guarantees until it is clear that this will be the case. These earning guarantees help to ensure driver-partners, who put in the time, don’t lose out. So get riding with Uber and experience the same rides but now at a more affordable price.

Uber is facing a criminal probe from the US Justice Department over a piece of software, known internally at Uber as Greyball, which it used to evade law enforcement and transportation regulators. Uber used the software tool to hide cars from regulators who were attempting to conduct sting operations on drivers in areas the company was not yet licensed to operate, such as Portland, Oregon.

Uber could be in hot water over Greyball

Greyball was a multi-step defense, in Uber’s eyes, from those eager to “violate its terms of service.” The company claims it was developed as a way to cut down on fraud and protect drivers from violent taxi union protestors, and it claimed at the time that it still uses Greyball primarily for this purpose. “This program denies ride requests to users who are violating our terms of service,” Uber said in a statement back in March. “Whether that’s people aiming to physically harm drivers, competitors looking to disrupt our operations, or opponents who collude with officials on secret ‘stings’ meant to entrap drivers.”

The program worked by identifying suspicious users either based on credit card information, location, or the type of device being used to access the Uber app. The company went so far as to check credit card data against popular credit unions used by law enforcement and mining public social media data to determine the suspected person’s employment. Once a user was “Greyballed,” so to speak, Uber would show a different version of the its app with fake cars that would not respond to call requests.

Uber has used fake versions of its app in other instances

Uber used a similar geofencing tactic to prevent Apple employees from discovering that it fingerprinted individual iPhones as part of an anti-fraud mechanism first deployed in China. Upon discovering the scheme, Apple CEO Tim Cook reportedly told Uber chief Travis Kalanick that the ride-hailing app would be kicked out of the App Store if the practice continued.

Letters from Uber to Portland authorities, made available to the public, indicate that Greyball was used “exceedingly sparingly” in Portland before the city approved the ride-hailing service in 2015. Uber also discontinued its use of Greyball as a means of locating and thwarting regulators after it became known publicly. It is assumed it is still used for fraud prevention and other purposes.

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Bamidele Ogunberu

Bamidele Ogunberu

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