World Most Valuable Brands

by Ike Obudulu Last updated on April 8th, 2018,

Brand Finance, a leading brand business valuation and strategy consultancy based in London, has published its latest version of the Brand Finance Global 500 report, revealing the most valuable brands in the world. Brand Finance measures the value of the brands by using the “Royalty Relief approach,” which includes, “estimating the likely future sales that are attributable to a brand” and “calculating a royalty rate that would be charged for the use of the brand.” Thousands of the world’s biggest brands are involved.

Apple has topped the list for the last five years, but has dropped to the second place this year. It has not generated significant revenues from newer products such as its Apple Watch, and failed to demonstrate that it is developing innovative technologies. The brand now has to compete with a number of Chinese smartphone brands such as Huawei and OnePlus, in addition to its old rival Samsung.

Google is now the world’s most valuable brand with a brand value of US$109.47 billion. Apple has a brand value of US$107.14 billion and Amazon.com is valued at US$106.4 billion.

The following are the top 10 most valuable brands.

 10. Industrial and Commercial Bank of China (ICBC)

 

Industrial and Commercial Bank of China

Country: China

Brand value: US$47.83 billion

Brand rating: AAA

 9. Facebook

Facebook

Country: United States

Brand value: US$62 billion

Brand rating: AAA

 8. Walmart

Walmart 

Country: United States

Brand value: US$62.5 billion

Brand rating: AA+

 7. Verizon

Verizon 

Country: United States

Brand value: US$65.88 billion

Brand rating: AAA-

6. Samsung Group

Samsung Group 

Country: South Korea

Brand value: US$66.22 billion

Brand rating: AAA-

5. Microsoft

Microsoft 

Country: United States

Brand value: US$76.27 billion

Brand rating: AAA

4. AT&T

AT and T, one of the 'top 10 most valuable brands of 2017' by China.org.cn.

AT and T

Country: United States

Brand value: US$87.02 billion

Brand rating: AAA

 3. Amazon.com

Amazon.com 

Country: United States

Brand value: US$106.4 billion

Brand rating: AAA-

 2. Apple

Apple 

Country: United States

Brand value: US$107.14 billion

Brand rating: AAA

1. Google

Google

Country: United States

Brand value: US$109.47billion

Brand rating: AAA+

Author

Ike Obudulu

Ike Obudulu

Versatile Certified Fraud Examiner, Chartered Accountant, Certified Internal Auditor with an MBA in Finance And Investments who has both worked for and consulted with some of the world's largest companies on main street and wall street in over 20 countries, Ike brings his extensive reporting and investigations experience to bear on his role as Chief Editor.
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