Playboy Enterprises Inc said in a statement on Wednesday that its founder Hugh Hefner has died from natural causes at the age of 91.
“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and saxual freedom,” Hefner’s son Cooper, Chief Creative Officer of Playboy Enterprises, said in a statement.
“He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history. He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises.”
Photo: Playboy Enterprises Inc Founder Hugh Hefner Has Died From Natural Causes At 91, the company said in a statement