Tweetstorms : Twitter Rolls Out New ‘Threads’ Feature

by Kim Boateng Posted on December 13th, 2017

San Francisco, California, USA: Twitter will now let its users publish a whole bunch of connected posts – often referred to as a tweetstorm – in one go. The new feature will make it easier for users to write multiple tweets threaded together and publish them in unison.

The company made the announcement on December 12 in its official blog:

“At Twitter, we have a history of studying how people use our service and then creating features to make what they’re doing easier. The Retweet, ‘@reply’, and hashtag are examples of this. A few years ago we noticed people creatively stitching Tweets together to share more information or tell a longer story – like this. We saw this approach (which we call “threading”) as an innovative way to present a train of thought, made up of connected but individual elements.

Now, hundreds of thousands of threads are Tweeted every day! But this method of Tweeting, while effective and popular, can be tricky for some to create and it’s often tough to read or discover all the Tweets in a thread. That’s why we’re thrilled to share that we’re making it simpler to thread Tweets together, and to find threads, so it’s easier to express yourself on Twitter and stay informed.

We’ve made it easy to create a thread by adding a plus button in the composer, so you can connect your thoughts and publish your threaded Tweets all at the same time. You can continue adding more Tweets to your published thread at any time with the new “Add another Tweet” button. Additionally, it’s now simpler to spot a thread – we’ve added an obvious “Show this thread” label.

A few weeks ago, we expanded our character count to make it easier for people to fit what they’re thinking into a Tweet. But we know people also may want to serialize a longer story or thought, or provide ongoing commentary on an event or topic. That’s where this update to threads comes in! You’ve been using threads in creative ways like these for years – the ways and reasons to thread your Tweets are limited only by your imagination.

We’re rolling out these updates to everyone on iOS, Android, and in the coming weeks. Make sure to update your app to check it out. Also, thank you – threads are a nod to the creativity of the Twitter community. Tweet us what you think!”

Tweetstorms have been utilized for years but they have always been a pain to create. To share more information or tell a longer story, people previously had to apply some creativity: they stitched their tweets together via the comments section or just separately published numbered posts. Reading groups of tweets wasn’t a simple business either – users had to unroll thousands of comments manually or use special apps and bots.

The new feature sees Twitter users a plus-sign button to compose several tweets in the same window. Twitter will also mark threads with a “show this thread” label so that other people know there is more to read.

Before it was officially launched, the multi-tweet threads feature has been tested for months. The update should be available to all users in “the coming weeks,” the company wrote on its blog.

Twitter doubled the limit for tweets from 140 to 280 characters recently. The changes were rolled out in all languages except Japanese, Korean, and Chinese, in which space limitations have not been an issue, Twitter said.

Twitter earlier reported its loss for the third quarter narrowed as the company suggested it could reach profitability for the first time in the fourth quarter.

The update at the time of the quarterly report showed Twitter’s monthly active user base rose slightly to 330 million, roughly in line with forecasts.

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